GlobeSt.com: Some say setting rents is like walking a tightrope. How does software like Price Optimizer simplify that balancing act?

Steiner Jovanovic: By focusing on near term supply and demand, recent leasing velocity and market conditions, Price Optimizer provides pricing that accelerates rent growth while adjusting when exposure rises and occupancy needs to be maintained. Daily pricing management is critical, since exposure can fluctuate from day-to-day. Also, while we consider competitive rates, they are not the driving force behind the pricing recommendations, thus precluding the potential for overreaction to decisions made by the competition.

GlobeSt.com: Can you tell me some of the clients, besides Essex, who are using Price Optimizer?