After a decade of investigating online privacy issues, the Federal Trade Commission has proposed voluntary guidelines designed to give consumers more visibility into the behavioral advertising process. In proposing this industry self-regulation, the FTC's four primary concerns and suggested remedies are, in summary:
·Greater transparency and consumer control. Websites that collect data for behavioral advertising should provide a clear, prominent statement that the information is being collected to provide ads targeted to the consumer and allow the consumer to opt out.
·The need to prevent criminals from accessing data collected for behavioral advertising. Companies that collect and store consumer data for behavioral advertising should provide reasonable security and retain the information only as long as is necessary to fulfill a legitimate business or law enforcement need.
Recommended For You
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
