(Crystal Proenza is associate editor of Real EstateFlorida.)
Gazing out at a sweeping view of West Palm Beach from the 15th floor of CityPlace Tower, amidst a dripping ice sculpture, food samples from local restaurants, plenty of drinks and live music, it's easy to forget the everyday stories about the faltering economy and real estate downturn.
More than 250 community leaders, brokers and signed tenants took in these sights and sounds at the building's grand opening reception May 14. During the celebration, developers CityPlace Partners admitted that they were aiming to reach a new level of office space with this project—not just in Palm Beach County, but the entire state of Florida.
Standing tall at the corner of Okeechobee and South Quadrille boulevards, the 18-story CityPlace Tower sits in the center of Downtown West Palm Beach at the edge of CityPlace, a 72-acre, $600 million mixed-use retail and entertainment complex. The building contains 300,000 sf of office space "in its highest quality," as its developers tout, and is the city's first class A building to open in the last 20 years.
Net lease rates range from $32 to $38 per sf, well above average class A asking rents of $24.59 per sf in West Palm Beach, according to a CB Richard Ellis research report. Yet developers believe tenants are more than willing to pay more for the space, which includes amenities such as high-speed Internet, 100% backup power generators, ocean views, hurricane resistant windows, secured parking, 24-hour security, valet and concierge service. The building is almost 75% leased, with the first tenants set to move in at the end of May.
"It's proof that even in a distressed environment, good product sells well," says Thomas J. Crocker, CEO of Crocker Partners. Crocker is managing partner of CityPlace Partners, along with New York City-based Related Cos., developer of the adjacent CityPlace mixed-use development.
CityPlace South Tower |
Crocker chalks the success of the building up to the developers' commitment to quality from the beginning of the project. "We're most proud of delivering the product we promised we would," he tells GlobeSt.com.
During the reception, guests were encouraged to peer through a telescope to view a unit in the brand new CityPlace South Tower, a 20-story residential building across the street. Despite the endlessly reported troubles in the multifamily sector, the 480-unit building developed by Miami-based Related Group is already 87% sold, says Arturo F. Pena, senior project manager. The 9,000-sf ground-floor retail space has already been sold as well, to two landlords who plan to sublease the space.
Amenities in the building include a heated pool, whirlpool alcove, rainfall shower, a 3,000-sf fitness center, spa treatment rooms, outdoor clubhouse and indoor lounge. Unit prices range from the $400,000s to $800,000s.
"Real estate is always driven by location, and any further residential construction at that location should do extremely well and benefit by synergies created by the new office building and existing retail," says Charles J. Foschini, vice chairman with CB Richard Ellis' capital markets group.
Pena tells GlobeSt.com that the success of the project, even in this market, is more than just about where the building stands. "I think our companies are large enough that they've seen this coming," he says. "The ups and down of real estate are something we've planned for."
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