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Hotel Indigo Adds to Chain's Flagship

ATLANTA-The boutique concept will open a third location near its original site, with others in the pipeline.

By Carl Cronan | Updated on May 16, 2008

ATLANTA-InterContinental Hotels Group’s Hotel Indigo brand plans to add a third location in the area where the affordable boutique concept was formally launched in 2004. The affordable boutique chain has opened 15 locations across the country over the last four years, with four times as many in its pipeline.

Hotel Indigo will build a five-story, 142-room location in College Park, GA, a suburb near Hartsfield-Jackson International Airport, with an opening scheduled next spring. The College Park location, part of the new Princeton Village development at Harvard and Washington Streets, will join the hotel’s original location in Midtown Atlanta and another in Downtown Atlanta.

Jim Anhut, senior vice president of American franchise development for IHG, tells GlobeSt.com that Hotel Indigo seeks locations in what he calls “culturespheres” offering a mix of living and entertainment options. The chain’s retail-inspired concept carries various touches such as murals and area rugs in guestrooms, along with seasonal decorations in common areas.

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