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Borders Launches Concept Stores, Online Shop

ANN ARBOR, MI-The company is opening 14 concept stores this year that, among other things, focus less on music.

By Debra Hazel | Updated on May 29, 2008

ANN ARBOR, MI-The day after launching its independent e-commerce site, Borders Group also said it would continue to open its new concept stores, executives said at the company’s first quarter conference call.

The company will open a total of 14 new “concept stores,” which include a number of technological improvements and a smaller reliance on music retailing. The first opened in Ann Arbor in February, with “substantially” all to open in the first half.

“The concept store is one of the key planks in our strategic plan,” said George L. Jones, president and CEO. “We’re really thrilled by how customers are responding to this.”

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