Ken Morris on Last Week's Poll

CAN A BRANDING SHIFT HELP A REAL ESTATE FIRM DURING A DOWNTURN?

Last week, 53% of respondents to GlobeSt.com’s Quick Poll said a branding shift would not help a real estate firm during a downturn. 47% indicated that it would help. Ken Morris, CEO and president of Morris Southeast Group/CORFAC International, is familiar with the effects of a brand shift, as his own company underwent changes years ago. He speaks about the benefits of such a shift below:

“I’m a big believer in branding in general. I follow marketing trends, and I think in a competitive or down market when you present yourself in a newer, cleaner way or change affiliations, that’s a news worthy event for an organization. Provided that the service platform can be improved by that branding shift, it could have the affect of providing a jolt or boost to the mission statement of an organization.