Marketing Green Buildings

The buzzword in real estate is green. Each party participating in the design, development and marketing of green product is met with challenges and opportunities to change the way people live, work and play.

Leasing office space is no exception. Space marketers should recognize that tenants are not necessarily running to lease an office principally because the building is green. They are weighing the value of the entire package, and landlord’s representatives should use that to their advantage.

In the next decade, all new projects will be environmentally friendly. Until then, the most prominent green projects are becoming the benchmark for other similar developments. At 321 North in Plantation, for example, the mixed-use master planned community is one of only a few in the country participating in the LEED for Neighborhood Development pilot program, which evaluates communities in their entirety for adopting green principles.