Penciled for a July 1 construction start, the three-building Plaza del Oro will sit on 10 acres in the 4400 block of Jefferson Boulevard, about three miles south of Interstate 30. Don Silverman, president of Dallas-based Margaux Development, has secured Dallas-based Centennial Fine Wine & Spirits as an anchor, a deal requiring a voters' blessing to allow alcohol sales inside the city line and one that didn't come until last year. Initially, the referendum was penciled for May 2006.

The entire project will come out of the ground simultaneously. Silverman says Centennial's footprint will be a 12,000-sf Big Daddy's store. The 91,500 sf of shop space will hold a 35,000-sf El Rancho Marketplace, a cell phone company, dental clinic, pizza shop and auto parts supplier, with more on the way.

"Once the walls start going up, we're pretty convinced we'll have it pretty full," Silverman tells GlobeSt.com. He says the leasing team from Fronteras Realty in Dallas has several more deals in the pipeline for the predominately Hispanic neighborhood, with the opening quote at $19 per sf, triple net. "Basically, it's a horribly under-retailed market," the developer says, "part of it is because it's been a transitional neighborhood."