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Hotel Researcher Retires to Campus

Bjorn Hanson, respected travel industry researcher, leaves PwC for an NYU professor post.

By Carl Cronan | Updated on June 22, 2008

Bjorn Hanson would have rather been a college professor than work in the private sector. Instead, he has earned credit and respect over the years for his research in the hospitality and travel industry, and for creating econometric models that have transformed business analysis in the field.

As it turns out, he is leaving his longtime position with PricewaterhouseCoopers LLP to pursue his original career choice. Earlier this month, Hanson simultaneously announced his retirement as global industry leader, hospitality and leisure for PwC and his new full-time faculty status at New York University’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management.

Hanson, who currently chairs the Tisch Center’s advisory board of industry leaders, will become a clinical associate professor teaching in the center’s undergraduate and graduate hospitality and tourism programs starting this fall. He stated during the recent NYU International Hospitality Industry Investment Conference that he felt, at age 57, it was time for early retirement while it could still be called early.

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