David Silverstein, Bayer's principal, tells GlobeSt.com that the first phase will cost $150 million to $200 million to develop, with the first wave of openings planned for early summer 2010. The retail-weighted phase one will include roughly 200 apartments and 50,000 sf to 75,000 sf of office space for the University of New Orleans' satellite research and technology campus, a 25-acre anchor for Bayer's development, tentatively called the Summit at Fremaux.

Silverstein says the infrastructure start is getting underway with phase one already more than 50% preleased. "For a project of this size, we're very pleased with the preleasing to date," he says. "As we all know the economic strain has caused some projects to be pulled back. This is just the opposite. We're starting on time."

Anchor leases have been secured with Dillard's for a 145,000-sf store; Belk's, 132,000 sf; and Barnes & Noble, 25,000 sf. Bayer's Libby Lassiter, executive vice president of retail, also is firming up a lease with a theater operator while other team members are working a joint venture pact with a residential developer and ramping up talks with a hotel developer for a 150-key project. As is always the case, quoted rates vary, but inline space is hovering $25 per sf and could climb closer to $30 per sf in the near term, according to Silverstein.

Bayer's partner is Robert Levis of Slidell, a local businessman who amassed the site prior to 2005's Hurricane Katrina. "He had a vision that this site certainly represented a terrific opportunity down the road. And, he was right," Silverstein says.

The Summit is now key to Greater New Orleans' recovery process. "We recognize the importance of this project as part of the reconstruction," Silverstein emphasizes. "We're humbled by the responsibility that comes with this development."

Silverstein says the hurricane effectively has accelerated the project due in part to the availability of $250 million of backing from GO Zone Bonds and Slidell's community development and economic development districts. City leaders also have agreed to build a major boulevard to connect Fremaux Avenue to Old Spanish Trail.

"It's truly a wonderful public-private partnership. The financial package is the critical element to get this project up and out of the ground," Silverstein says. "There is such a need now in that area. It should have a positive, positive impact on the community and region, which has been through so much."

Silverstein estimates about 80% of the site is developable land, parked right on the doorstep of a just-completed I-10 interchange. Crawford McWilliams & Hatcher Architects Inc. and Brice Building Co. Inc., both in Birmingham, are the Summit's architect and general contractor, respectively.

Silverstein says future phases will be market-driven, but the acreage provides enough working space to expand the university campus, increase the residential component, possibly adding single-family lots to the rental inventory, and building more office space, including medical facilities. "Our goal and objective right now is to deliver the first phase on time, on budget and do it well to set the character of the development," he stresses.

Silverstein points out that the economy has sidelined expansion decisions for many national retailers, but the Summit's construction schedule is its cushion as it its location. "We're all hopeful by 2010 that we'll be in a rebound by then," he says. "In this area and this region, there is an ongoing need that works to the favor of the project," he says.

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