HFF senior managing directors Paul Brindley and Doug Bond and managing directors Todd Sugimoto and Mark Wintner represented multifamily development firm JPI, and Fidelity Real Estate Group provided the equity.

Jefferson at Hollywood, slated for completion in 2010, will have 271 residential units averaging 881 sf, 8,500 sf of ground-floor retail and a subterranean 755-space parking garage. Amenities include a business center, clubhouse with concierge services, movie theatre, pool, Jacuzzi, outdoor grill, lounge and a fitness center.

Jefferson at Hollywood is located on Highland Avenue adjacent to Hollywood & Highland, home to the Kodak Theatre, and near the MTA Red Line Station."It's really a great location," says Bond, adding, "and one where there's not a lot of residential currently."

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