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US Playing Card Cashes In For Large Lease

BOONE COUNTY, KY-The company is leaving its 108-year-old headquarters in Norwood, OH in a $30 million move to a former Gap warehouse.

By Robert Carr | Updated on July 09, 2008

BOONE COUNTY, KY-The US Playing Card Co., the maker of the popular Bicycle and Hoyle brand, is going to spend $30 million to lease and renovate most of the former Gap warehouse, a 750,000-sf building here in the Airport Distribution Center park. The company, a subsidiary of brand giant Jarden Corp., is moving from its larger, castle-like headquarters that it’s held for more than 100 years about 25 miles away in Norwood, OH.

Since 1885, the Bicycle brand has been manufactured by the United States Printing Company, which, in 1894, became the United States Playing Card Company of Cincinnati. The company has been in its 600,000-sf facility since moving to Norwood from Downtown Cincinnati in 1900. Phil Dolci, president of the company, said in a statement recently that it’s time to upgrade its headquarters. “To continue to compete in the global marketplace over the next 100 years, it was obvious we needed to modernize our equipment and facilities.” The firm spent 2007 looking at property in Ohio, Indiana and Kentucky until deciding on this property. State and local officials have offered the company more than $6 million in tax incentives and benefits.

The building is partially occupied already. After the Gap moved out in March 2003, Alstom Power leased 118,000 sf in the building. The USPC will lease the rest of the facility. It’s not clear what entity owns the 40-acre property. A company spokesman would not talk about what will be done with the former Norwood headquarters.

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