Vito Cardinale, Isaac Katan and Jordan DeCandia have a few real estate cycles under their belts, and believe that this experience has positioned them to make the most of the current one. Last September, as the subprime crisis began sending shock waves through the commercial real estate sector, the three men formed a new venture to pool their expertise in both development and building. With Cardinale, Katan and DeCandia as its principals, Choice Construction draws on the resources of Cardinale Enterprises, a full-service real estate and development company founded in New York City and now based in Red Bank, NJ; and the Katan Group, one of the most active residential developers in Brooklyn’s Park Slope neighborhood. The idea was to offer owners and developers a one-stop shop that draws on experience in disciplines ranging from development, site selection and design/build requirements to consulting on financing and related matters. Real Estate New York spoke with Cardinale about the climate in which the new venture is operating.
RENY: You’ve been around the block a number of times, particularly with the downturns of the 1980s and 1990s. What are some of the lessons you learned then that you’re bringing to this new venture?
Cardinale: As construction people, obviously we’re affected by what developers bring to the table. We just respond after something’s approved, then go on and build it. But as a developer, I think the most important thing we learned in the ’80s and ’90s was leveraging properties. If you can carry the land through this time, there’s always going to be someone who needs a home. There’s always someone who’s going to need an office. The question is, can you come in competitively enough to be able to market it and sell it at the right price?