National Retail Federation's Susan Newman

Susan Newman , vice president of conferences for the National Retail Federation , oversees the planning and execution of all NRF-related conferences and events. At the recent 2008 Loss Prevention Conference and EXPO in Orlando, Newman created a model “Secure Store” featuring the latest technologies to protect properties, merchandise, employees and customers. GlobeSt.com talks to Newman about the features of the exhibit.

GlobeSt.com: What was the primary goal of the secure store?

Newman: We wanted to present a store full of great secure ideas that retailers can integrate into their store right now. Numerous sponsors came together to display their technologies in a mock-retail environment, allowing retailers to see how the products can be used within their stores. The store was divided into halves–the front of store and the back of store. We demonstrated both the customer perspective and the ways the technology is monitored by management.