Travelers Want Green Technology on the Road

More travelers are using green as their guide when choosing a hotel, industry experts concur. A survey by the Travel Industry Association found more than half of American adults said they were more likely to choose an airline, hotel or rental car that uses more environmentally friendly products or business practices.

In the Greening of Hospitality, Deloitte LLP researchers put it like this: “No color has more cachet these days than green in its new role as the symbol of the environmental movement. But lest we forget, it’s still the color of money. And in the hotel industry, green will soon come to symbolize both at the same time.”

In a survey specifically focused on the US business market, Deloitte found travelers are increasingly making daily choices to reduce their environmental impact and have specific expectations about the green practices hotels should adopt. Nearly seven of 10 business travelers (69 %) say they always turn off the lights and one out of three (31%) always adjusts the heating or cooling system when leaving the room, the survey found. About a third of travelers or 34% also say they “seek out hotels that are environmentally friendly.”