The PSAs began airing on July 14, on broadcast television stations and radio stations throughout the state and will run for four weeks. "Affordable housing is critical for the stability of our communities," says Gov. Paterson in a prepared statement. "It makes our communities stronger, businesses healthier and neighborhoods more diverse by providing our hard working families and senior citizens with viable housing options."

Commissioner VanAmerongen says in a prepared statement that "under the governor's leadership, DHCR is working with our community partners to rebuild neighborhoods. Today's affordable housing is attractive, quality real estate. It fits into communities, and it is critical to the vibrancy of neighborhoods. That is the message we want to convey through this campaign so that all New York residents can see the far-reaching positive impact of providing quality homes for those who need them."

Bernie Carr, executive director of the New York State Association for Affordable Housing says that "we need to let people know that today's affordable developments improve communities while providing quality homes for hard-working families. We applaud DHCR for spreading the word that affordable housing works."

The Governor has been pro-active in his approach to improving and expanding housing opportunities across New York State. Recently, as GlobeSt.com reported, the New York State Division of Housing and Community Renewal revealed that it was dividing $137 million over four projects to create or revitalize 6,415 units for affordable housing. In June, the boards of the New York State Housing Finance Agency and the New York State Affordable Housing Corp. approved nearly $719 million in financing to create and preserve 1,802 units of affordable housing in New York City. In May, Gov. Paterson revealed that the State was providing $25.5 million in grants and financing to build and renovate 396 units of affordable housing in New York State. The grants were allocated to neighborhoods in New York City and Western New York.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.