Consisting of 18 brokers in four key West Coast markets—San Francisco, Seattle, Portland, Los Angeles (including Century City)—Colliers says ULP was formed in response to client requests. The team will share market trends, best practices and a database of potential tenants across the Western region.
ULP will provide clients with, among other things, product benchmarks on a local and regional basis, asset and tenant segment matching and predictive analysis and modeling. The unit will make its money via standard listing agreements with building owners.
"We do whatever it takes to maximize the value of our clients' assets," Harper says."Depending on the state of the market, it could even mean holding off on doing deals while waiting for the tide to change so that we can get better lease rates."
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