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Restaurants Enhance Project's Potential

ATLANTA-Four new leases at 1010 Midtown may help its office and living components.

By Carl Cronan | Updated on July 18, 2008

ATLANTA-Four new restaurants set to open early next year in the ground level of the 1010 Midtown residential tower are expected to help attract office users as well as residents to the immediate area. Developers of the 35-story structure, part of the 12th & Midtown mixed-use project, say the additions fronting Crescent Avenue should also attract more business to the immediate area.

“It adds to the critical mass, but it also validates Midtown as a restaurant place,” Steve Baile, senior vice president of Daniel Corp. in Atlanta, tells GlobeSt.com. Birmingham, AL-based Daniel is the lead developer of 12th & Midtown, a $2-billion endeavor that also involves Selig Enterprises, MetLife and Canyon-Johnson Urban Funds.

All four of the new restaurants signed at 1010 Midtown are new concepts to the Atlanta market, according to Baile. They include Ri Ra, a traditional Irish pub; RA, a contemporary sushi bar; Piola, an Italian-themed pizzeria; and an upscale deli aptly named Noon/Midtown.

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