MONTVALE, NJ–With the integration of Pathmark essentially complete, the Great Atlantic & Pacific Tea Co. will ramp up the conversion of its stores to its Price Impact format, which emphasizes value, and its Fresh format, executives said at the company’s first-quarter conference call.

The price-impact format, which debuted in Irvington, NJ and Edison, NJ ,Pathmark stores, will be rolled out to all Pathmark stores between now and 2009. A&P stores will be continue to be convert to the updated fresh format, which offers boutique-style presentations of produce, chocolates and artisan bread, as well. “We have the potential to grow above the original plan,” said Brenda Galgano, SVP and CFO.

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