The New Web Essential

Got a website? Then it better have video. Internet experts describe web video as the new essential–a driving force for consumers, businesses and, increasingly advertisers.

In 2012, Internet video traffic alone will be 400 times the traffic carried by the U.S. Internet backbone in 2000. Representative of this trend, Internet video has jumped to 22 percent of the global consumer Internet traffic in 2007 from 12 percent in 2006. Video-on-demand, IPTV, peer-to-peer (P2P) video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012.

According to the recently released Cisco Visual Networking Index (VNI) Forecast for 2007-2012, the increasing use of video is a key trend. In 2012, Internet video traffic alone will be 400 times the traffic carried by the US Internet backbone in 2000. Representative of this trend, Internet video has jumped from 12 percent of the global consumer Internet traffic in 2006 to 22 percent in 2007. Video on demand, IPTV, peer-to-peer (P2P) video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012.