A coalition of business and non-profit organizations is petitioning the next Administration to make universal broadband access a national priority. Just last week, the Washington, DC-based Internet Innovation Alliance (IIA) stepped up an already aggressive campaign to expand awareness and help government leaders understand the need for universal broadband availability and adoption.

Broadband has been described as the currency of today’s commercial real estate market, as necessary as electricity or phone service was in the past. Industry experts say broadband is no longer an amenity but a necessity-and property owners who fail to provide it will lose tenants.

“Some buildings will become technologically obsolete and their value will plummet,” warns James Carlini, president of Carlini & Associates Inc. in East Dundee, IL and an expert witness for technology issues in both civil and federal courts. Carlini says real estate traditionalists, who underestimate the importance of broadband connectivity, are making potentially costly mistakes.

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