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Orlando Outlet Centers Report Growth, Success

ORLANDO, FL-The world's first Baccarat outlet opens at Prime, while Premium expands by 114,000 sf.

By Crystal Proenza | Updated on August 04, 2008

(Crystal Proenza is associate editor of Real Estate Florida.)

ORLANDO, FL-While many retailers are getting pushed out of the market because of slow sales during the economic downturn, two outlet centers in Orlando are celebrating expansions and welcoming new retailers. Prime Outlets International Orlando has recently completed a $300-million renovation and expansion, while Orlando Premium Outlets is adding 114,000 sf.

“Outlets are the bright spot on the retail horizon,” says Karen E. Fluharty, senior vice president of marketing for Prime Retail. “They have a tendency to perform better than full price [during a downturn]. Most of that is simply because customers still aspire after brand name goods and are looking to make smarter choices.”

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