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GlobeSt.com: Having worked for some larger retailers is there anything you can bring to the table in your current post?

Rubackin: I like to think that the fact that I spent the first half of my real estate career working for retailer gave me a good overall perspective of what retailers want and need. Too many times developers and landlords don't pay attention to the little things that make retailers cringe, like signage and loading. Developers take a lot of those things for granted, but they are key to a retailer's decision on taking a location. Landlords don't seem to get it for the most part.

GlobeSt.com: How is this different from your Forest City position?

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