I will start writing Emerging Trends 2009 soon, and the challenge this year is to calibrate just how negative I should go. Will next year be a bit better than 2008, worse, or really bad? I'm sure I'm not giving away the store by revealing everyone I've talked to sees at least some rough moments, and no one expects a sudden rebound. Most people are not very sanguine, to say the least and they have been growing increasingly pessimistic.

We've had some posters comment that the markets aren't that bad and real estate has been doing comparatively well. Occupancies have held up in many markets and development has been under control except in some condo markets and, of course, in single family housing. By the numbers, the economy may not be in a recession, they say. Yes, the transaction markets have been dormant, but that's because of the credit crisis, and once that clears up commercial real estate should be in decent shape. So why be negative, they argue?

Well, there are a host of reasons to consider, at least. Most mark-to-market investors haven't felt much pain yet. The dearth of transactions has delayed appraisal recognition of the value loss picture, and sellers continue to hold out for higher prices, while buyers wait for better deals that they know will be coming. For now, many lenders have been working with shaky borrowers to avoid defaults, limiting the number of motivated sellers. But at some point they will have to clean up their balance sheets. Consumers continue to pull back and more retailers show strain. Unemployment heads higher. If companies aren't belt-tightening, they're certainly not expanding. Interest rates are pressured upward by inflation, not a good thing for cap rates, especially if fundamentals can't pick up the slack. And those credit markets, which provide nourishment for real estate businesses, appear sicker than ever. Unless investors are prepared to buy with cash, the transaction markets will remain relatively gridlocked.

Commercial real estate hasn't taken its hit yet. That will largely be 2009 event. The question remains how hard will that fall be.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.