"[Armstrong] and I worked together at Cendant Corp. (now Wyndham Worldwide) when he ran franchise sales for the company's Wingate brand," NYLO CEO John Russell tells GlobeSt.com. "I've known him since 1991. He's got the depth of experience we need to aggressively grow our brand in the US, with a strong portfolio of relationships."

Previously, Armstrong served as Southeast regional vice president of development for Hyatt Select Hotels Group, where he helped launch the Hyatt Place and Hyatt Summerfield Suites brands. Before that, he led national franchise development for Hawthorn Suites for Atlanta-based US Franchise Systems and was vice president of franchise development for Candlewood Hotel Co.

[IMGCAP(2)]"My goal is always to put the right developer in the right market with the right expectation for performance and return on investment," Armstrong explained in a released statement. "As developer, owner and operator of its first hotels, NYLO knows the development costs."