"We will announce the stores' names to coincide with a large job fair several months before the opening," Michele Rothstein, SVP of the Roseland, NJ-based Chelsea told GlobeSt.com earlier this year. Altogether, the 435,000-sf outlet center is slated to have 120 stores, and Rothstein this week released a list of 100 retailers that have signed on at the project.
Burberry Ugg, Kate Spade and Juicy Couture head the list of stores that have signed leases. Others on the expansive list include Calvin Klein, Ecko Unlimited, Cole Haan, DKNY, Perry Ellis, Sony, Theory, Kenneth Cole, Le Creuset, Nike, Michael Kors, Adidas and Brooks Brothers, to name a few. The center will also have a food court with about a dozen eateries.
"Today's savvy shoppers want high-quality designer and brand-name merchandise," Rothstein says in a statement. "But they don't want to pay a fortune. This is a market of sophisticated customers, making it perfect for the kind of upscale outlet centers that we develop."
The surrounding market consists of central Monmouth County, with the 60-acre site specifically at the intersection of Route 66 and Essex Road, just off the Garden State Parkway. The single-level, village-style center is the third in New Jersey bearing the Premium Outlet brand for Chelsea, which is a division of the Indianapolis-based Simon Property Group. The company's two other Premium Outlet properties are in Flemington and Jackson.
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