Digital Biz Card Start-up Targets Real Estate Pros

Curt and Rosie Harsch have been collecting business cards since they got into real estate nearly two decades ago. So they were enthusiastic when they heard about a virtual business card option called DropCard that could potentially simplify sharing contact information. The newly launched web application lets you send your contact information directly to someone’s email simply by sending a text message from your cell phone. There’s no charge for the basic service.

“I think it’s a great idea,” says Rosie Harsch of the Rosie Harsch Group LLC, a boutique Las Vegas agency licensed with Realty Executives of Nevada. “With technology moving so quickly, this is just another way to stay in touch.”

Neither Rosie Harsch nor her partner, Curt, would abandon paper cards. Instead, they explained, they’d use DropCard as a supplemental service. “We’d hand out our business cards if we met someone in person and then send a follow-up e-card,” she explains. But one way or another, they say they’d use it.