Wal-Mart is taking on a merchandising effort that seems a lot like another retailer making headlines lately - Steve & Barry's. Wal-Mart is converting more than 1,700 of its Garden Centers into a new concept called Game Time Headquarters. The company is saying that this part of the store will be geared toward tailgaiting football fans. The retailer will mostly offer deep discounts on food for the events, but it is also selling NCAA and NFL caps for $5 and T-shirts for $6. Is this a way for the retail giant to capitalize on the strategy that Steve & Barry's banked on? Or is this connection a stretch?

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.