(Carl Cronan is editor of Real EstateFlorida.)

LAKELAND, FL-The decision by WellDyneRx Inc. to open a $20-million regional operations center here reflects a new direction for economic development locally. The Centennial, CO-based pharmacy benefit management firm announced earlier this week that it will hire 670 area residents to work at its new 66,000-sf facility near Interstate 4.

Lakeland has been known as a major distribution hub, but the area has focused on trying to attract more high-tech and high-skill jobs over the last five years, says Steve Scruggs, executive director of the Lakeland Economic Development Council. He believes WellDyneRx’s announcement will be the first of many to reap the benefits of those efforts.

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