Studio Movie Grill founder Brian Schultz tells GlobeSt.com that the search focused on office buildings in and around its Dallas theaters, but Royal Central Tower at 11300 N. Central Expwy. won because it shares a parking lot with the chain's newest theater and 24-Hour Fitness and has direct links to White Rock Lake Trail--setting up a ready-to-go amenity base for employees. "It's very convenient," says Schultz, who co-owns the chain with Martin Massman. "As our company grows, we can see ourselves taking over an entire floor. We've set it up in such a way that we can do that."

Schultz says the locally based design group's charge is to "completely" redesign the interior to make it fit the corporate culture. A test kitchen and screening room are right next door in the new theater at 11170 N. Central Expwy.

Studio Movie Grill's 28-employee team is adding 2,000 sf to its operating space with the move to Royal Central Tower's second floor from Prestonwood Place at 15400 Knoll Trail Dr. in far north Dallas. The move will coincide with the expiration of a short-term lease, according to Benjamin Hautt, senior associate of Dallas-based Stream Realty Partners LP, the tenant's broker for the deal.