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Studio Movie Grill Signs Five-Year HQ Lease

DALLAS-The chain ends a one-year search with a 5,200-sf lease at Royal Central Tower, getting a front-row seat at its newest theater. It's the first leg of a plan to expand outside Texas.

By Connie Gore | Updated on September 08, 2008

DALLAS-After screening the market nearly one year, Studio Movie Grill Corp. has inked a lease for a new headquarters location. The operator is planning an Oct. 1 move-in, securing the 5,200-sf class B space with a five-year lease and bringing in Staffelbach Design Associates Inc. to repackage the interior.

Studio Movie Grill founder Brian Schultz tells GlobeSt.com that the search focused on office buildings in and around its Dallas theaters, but Royal Central Tower at 11300 N. Central Expwy. won because it shares a parking lot with the chain’s newest theater and 24-Hour Fitness and has direct links to White Rock Lake Trail–setting up a ready-to-go amenity base for employees. “It’s very convenient,” says Schultz, who co-owns the chain with Martin Massman. “As our company grows, we can see ourselves taking over an entire floor. We’ve set it up in such a way that we can do that.”

Schultz says the locally based design group’s charge is to “completely” redesign the interior to make it fit the corporate culture. A test kitchen and screening room are right next door in the new theater at 11170 N. Central Expwy.

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