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Wyndham Midtown Gets New Flag

ATLANTA-Luxe Worldwide plans improvements to the 191-key hotel, now named Hotel Midtown.

By Crystal Proenza | Updated on September 12, 2008

ATLANTA-The 191-room Wyndham Midtown Atlanta has been reflagged as Hotel Midtown, with Los Angeles-based Luxe Worldwide Hotels selected to exclusively represent the hotel located at 125 Tenth St. NE. The privately held company represents more than 200 independently owned and operated hotels around the globe.

Even with the new name and logo, John Dewberry, chief executive of the building’s owner, Dewberry Hotel Co., said in a prepared statement that it is “business as usual while the team and I explore potential renovation, design and operational changes.” Executives at Dewberry were unavailable for comment late last week on the reason for the management change.

A spokesperson for Wyndham International Inc. was only able to confirm that the hotel is “no longer in the Wyndham hotel system.” Dewberry acquired the Atlanta hotel from Dallas-based Wyndham International Inc. in 2003 for $21.7 million, and Wyndham continued to manage the property until earlier this month.

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