Holiday Inn Gets Into Timeshares

(Carl Cronan is editor of Real Estate Florida.)

ORLANDO, FL-The formation of Holiday Inn Club Vacations provides a boost of confidence to the nation’s timeshare market, according to industry leaders. Intercontinental Hotels Group, which owns the traditional hotel chain, launched the new venture with the Family of Orange Lake Resorts during the company’s annual conference last week.

The 2,412-villa Orange Lake property near Walt Disney World in Lake Buena Vista, just west of Orlando, will be the first timeshare resort to carry Holiday Inn’s familiar green flag and revamped logo. The 1,400-acre site was developed in the early 1980s by Kemmons Wilson, who also launched the Holiday Inn chain more than a half-century ago.