Unlike in past down cycles, hotel operators this time around might hold off on deeply discounting room prices. Stephen P. Joyce, president and COO of Choice Hotels International, said his company's franchisees are, to date, holding the line on rates. For its part, Choice encourages its franchisees "to do things to induce demand," rather than cutting prices. Although he conceded that sometimes a hotel must discount to remain competitive in its marketplace, "travelers are going to come whether or not you drop rates."

The hotel industry is closely tied to the airline business and in that regard, one of the panelists, Paul Brown, president of Expedia North America, offered some discouraging thoughts. He pointed out that airlines are cutting seat capacity and therefore, "some markets are going to take it on the chin." He said that even if travelers ante up the increased airfare, they are likely to cut back on their lodging expenditures.

As for when the present economic malaise will end, Henry said that the recession of the early '90s took five years to work out. Bennett said that it depends on what form the bailout being discussed in Congress takes and how quickly banks will start lending again.On the upside, Darnell pointed out that with debt "virtually impossible" to get, less hotels will be built, which helps the industry as a whole.

The panelists did speculate on what the mood of the conference–and by association, the industry—will be next year. Joyce said he expects modest declines in 2009. Bennett said that he anticipates the hotel industry will be "bruised and feel pain, but we'll be in a recovery and not know it." This year's Lodging Conference, which drew in more than 1,400 attendees, ends on Friday.