(Carl Cronan is editor of Real EstateFlorida.)

CLEARWATER, FL-As a television reporter, Ned Roberts used to be ready at a moment’s notice to react to a hot topic, talk to the appropriate parties and give presentations immediately. His new job, as an investment sales associate with the Ross Realty Group, isn’t entirely different from all that.

“You’re always on the move,” Roberts tells GlobeSt.com during a recent interview at the company’s Clearwater office. “In TV, when you have a breaking news story, you drop everything you are doing and you go out on it. It’s the same way when you have a prospect who is interested in buying a building or leasing space.”

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