LAS VEGAS-El-Ad Group, owners of the Plaza Hotel in New York City and would-be developer of a multi-billion dollar resort on the Las Vegas Strip with the same branding, has emerged victorious from a jury trial over its use of the name. The Israel-based conglomerate was sued by Tamares Real Estate, the Lichtenstein-based owner of a low-budget hotel in Downtown Las Vegas that has also used the word Plaza for its hotel.

The jury was asked by Eighth Judicial District Court Judge Elizabeth Gonzalez to determine whether Tamares or the previous owners of the existing Plaza hotel in Las Vegas had proven that they had used the name before 1986, which is when the previous owners of the Plaza Hotel had obtained its federal trademark registrations. “The answer was no,” a source with the Court tells GlobeSt.com. Online access to the lawsuit has been restricted since it went to trial.

“The new Plaza Las Vegas will occupy a magnificent complex in a prime location on the Strip–building on the traditions and heritage of its iconic namesake, the Plaza Hotel in New York,” El-Ad Group president Mike Naftali said in a prepared statement. The 34.5-acre development is currently slated to open in 2012 across from Wynn Las Vegas.

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