"You're not selling when you're talking"--a well-known localone-liner by the late Jerry Fults.

"Don't send weather reports, send leases and contracts"--amissive from John Eulich, who is known in the trade for his"Eulichisms," including "never saw a good-looking empty building oran ugly full one."

After six years of chronicling, documenting and fund raising,the colorful stories and the personalities behind 134 years ofcommercial real estate development have come to life in a 240-pagecoffee-table book by the North Texas Commercial Association ofRealtors. "The Book," touted as a first in the nation for abrokerage association, commemorates 65 recipients and fourinstitutional and family inductions into the Dallas/Fort WorthCommercial Real Estate Hall of Fame, replete with historic pictureslike L. Storey Stemmons, Trammell Crow and John M. Stemmons Sr.prayerfully posing as L.G. Rainey of Equitable takes over permanentfinancing from J.D. Francis of the Mercantile Bank for one of theirprojects.