"You're not selling when you're talking"--a well-known local one-liner by the late Jerry Fults.

"Don't send weather reports, send leases and contracts"--a missive from John Eulich, who is known in the trade for his "Eulichisms," including "never saw a good-looking empty building or an ugly full one."

After six years of chronicling, documenting and fund raising, the colorful stories and the personalities behind 134 years of commercial real estate development have come to life in a 240-page coffee-table book by the North Texas Commercial Association of Realtors. "The Book," touted as a first in the nation for a brokerage association, commemorates 65 recipients and four institutional and family inductions into the Dallas/Fort Worth Commercial Real Estate Hall of Fame, replete with historic pictures like L. Storey Stemmons, Trammell Crow and John M. Stemmons Sr. prayerfully posing as L.G. Rainey of Equitable takes over permanent financing from J.D. Francis of the Mercantile Bank for one of their projects.

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