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Six-Year Project Details CRE All-Stars, History

DALLAS-The North Texas Commercial Association of Realtors unveils 'The Book,' a 134-year chronicle about the legends of the Dallas/Fort Worth marketplace.

By Connie Gore | Updated on November 03, 2008

DALLAS-What’s the expected market share in a given city? “Well, certainly not more than all of it,” the formidable Trammell Crow once told a regional partner.

“You’re not selling when you’re talking”–a well-known local one-liner by the late Jerry Fults.

“Don’t send weather reports, send leases and contracts”–a missive from John Eulich, who is known in the trade for his “Eulichisms,” including “never saw a good-looking empty building or an ugly full one.”

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