Michael Berry, president of Hillwood Properties, said the firm's eight-member property management staff is being marketed for third-party assignments to Hillwood's 200-employer base at AllianceTexas as one of the changing stories. The group presently oversees 12 million square feet for Hillwood and one corporate user, Bell Helicopter Inc. "We're looking at how to do it for other people," Berry told GlobeSt.com. "It makes sense. Why not look at it."

Berry was the keynote speaker at yesterday's monthly luncheon meeting of BOMA Fort Worth, where he brought more than 100 members up to date on Hillwood's strategy for weathering the economic storm. Hillwood recently has completed $160 million of office, industrial, retail and apartment construction at AllianceTexas, according to Berry.

"In this period we're going into, we're not building for awhile," Berry said. "How do we remake ourselves in this time? We are trying to put together compelling stories, not a real estate pitch but an operating pitch."