"Housing, bonds, REITs have all suffered, now it's time for commercial real estate to suffer," Dean Schwanke, senior vice president of the Washington, DC-based Urban Land Institute, told 415 professionals at yesterday's forecast luncheon sponsored by the North Texas ULI chapter. Schwanke confirmed the present economic state is the worst it's been since 1991. "Look for the fourth quarter to be a severe downturn," added the author of ULI's emerging trends forecast, a telling 71-page report based on 700 interviews and surveys of leading industry professionals.

Schwanke's message wasn't for the faint of heart: three years and real estate will be back on track. "Real estate has been very good to real estate investors and there's no reason to bail out now," he said, tempering the brutal reality with tips for surviving the storm. Fortify returns by putting good asset management and leasing teams in place along with workout specialists. Don't build and don't sell unless it's necessary, a message that's dominated nearly every CRE forecast to date. But, he did offer a new tip: it's a good time to seek entitlements because the public sector is "much more receptive than before." And, by all means, go green.

In beating the Doomsday drum, Schwanke reinforced for the crowd that "Texas markets are overall stronger than most markets around the country." But, he cautioned that the state isn't immune from the minefield of issues tripping up the economy.

Developers who've just delivered or will be delivering buildings couldn't have had any worse timing, according to Schwanke's report. And those in pre-development stages might as well stand down for 2009. "Unless a builder presents a bullet-proof, preleased project with construction costs locked down, lenders won't touch large development deals," he wrote.

Schwanke did hint that CRE could emerge stronger than before the fall. By sidelining development, existing buildings will have time to fill and create demand for new space when the recovery comes.

CRE firms will be rightsizing, if they haven't already started. "For many in 2009, the best-case scenario means feeling good about staying employed," Schwanke said. "Acquisitions and dealmakers get mothballed in favor of asset managers, leasing pros and workout specialists. Not only will these jobs be less sexy than investment banking, but they also pay less."

On the investment side of the equation, Schwanke said multifamily assets, particularly moderate-income units, will remain the favored bricks and mortar. In other words, buy or hold. Likewise, he concluded that it's a buy or hold for industrial. Office and hotel properties are hold strategies. He also said there are buying opportunities in residential building lots just like distressed condos. Other niches are student housing, seniors housing, tax-credit apartments and medical office. As for retail, he had just one word--"pray."

The ULI meeting was held at the Omni Mandalay Hotel in Las Colinas' urban center, close to development sites of Atlanta-based Gables Residential Trust and Icon Real Estate Partners of Dallas and also right at the heart of corporate America's favorite office addresses in Dallas/Fort Worth. Icon, like other developers, will hold the land but delay the start until times are better, according to founder Paris Rutherford, one of three panelists at the ULI event.

Forget the quick fix, advised Schwanke, ULI's keynote speaker. It will be late 2010 or early 2011 before conditions improve. And, he said it definitely will be at least 2011 before the recovery bell rings.

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