NEW YORK CITY-Despite a daily dish of sour news that paint the picture of a city in economic contraction, a group of developers say excavation had begun and marketing is underway, for a new 60-floor, glass and steel tower that will rise over-looking the Jacob Javitts Center. The 1.5-million-square-foot complex–scheduled to be complete by 2013–will bring an international multi-purpose trade center for medical professionals and vendors to Manhattan’s far west side.

Called, ‘World Product Centre’, the 977-foot tower, being built at 555 W. 33rd St., is a joint effort between the Greater New York Hospital Association and Extell Development Corp. Plans say it will serve an array of commercial and educational needs for healthcare suppliers and providers within that $336-billion dollar industry.

“You’re going to have 600 different companies dedicated to healthcare who now have a physical presence in New York City,” Lee Perlman, president of GNYHA Ventures, tells GlobeSt.com.

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