Real Estate Forum GlobeSt.com

A new round of promotions completes the strategic reorganization, along with a realignment of operational departments that maximizes resources. The people named to new positions are Sule Aygoren Carranza, formerly managing editor of Real Estate Forum, who now becomes editor of the publication, and associate editor Danielle Douglas, who becomes managing editor. On the sales side, Daniel Ceniceros, VP of regional publications and associate publisher for Real Estate Southern California, has been named vice president, strategic development. Scott Thompson, who was creative services director, is now director, integrated marketing & audience development. In his new position, he will head the RealShare Conference Series.

"There is a choice every business must make in a downturn," says Desiato. "Either you are a deer in the headlights…frozen, or you seize the opportunity to grow. For us, this is an opportunity to grow and to continue the work we started prior to the meltdown. We believe that the structure we designed back then will position us aggressively for when the market recovers."

Aygoren Carranza

In this new chapter of the firm's history, the sales department is being restructured along similar lines as editorial, with the emphasis on region and sector instead of product. Says Desiato, "This strategy will result in benefits to our revenue stream and assure that all associate publishers are accountable for all print, online or conference products."

In his new role, Ceniceros will be responsible for strategic planning for all new products, forging new business relationships and cultivating integrated sales programs.