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Incisive RE Group Unveils New Structure

NEW YORK CITY-Capped by a round of promotions, the Incisive Media Real Estate Group's reorganization focuses on maximizing resources along with audience value.

By Paul Bubny | Updated on November 26, 2008

[IMGCAP(1)]NEW YORK CITY-A major restructuring has been revealed by the Incisive Media Real Estate Group, publisher of Real Estate Forum, the RealShare conference series and four regional real estate magazines in addition to GlobeSt.com. The move is actually part of a larger strategy that the firm began months ago, with the appointments of Michael Desiato to group vice president and John Salustri to editorial director.

A new round of promotions completes the strategic reorganization, along with a realignment of operational departments that maximizes resources. The people named to new positions are Sule Aygoren Carranza, formerly managing editor of Real Estate Forum, who now becomes editor of the publication, and associate editor Danielle Douglas, who becomes managing editor. On the sales side, Daniel Ceniceros, VP of regional publications and associate publisher for Real Estate Southern California, has been named vice president, strategic development. Scott Thompson, who was creative services director, is now director, integrated marketing & audience development. In his new position, he will head the RealShare Conference Series.

“There is a choice every business must make in a downturn,” says Desiato. “Either you are a deer in the headlights…frozen, or you seize the opportunity to grow. For us, this is an opportunity to grow and to continue the work we started prior to the meltdown. We believe that the structure we designed back then will position us aggressively for when the market recovers.”

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