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HHOA's Gonzalez-Rowe

'With the economy and the downturn in the financial markets, it's definitely put a halt on where and when hotels deals are going to be executed.'

By Maria Wood | Updated on January 15, 2009

According to the US Census Bureau, the number of Latino citizens reached 45.5 million in 2007, or 15% of the nation’s total population of 301.6 million. In 16 states, the Hispanic population exceeds 500,000.

With their status as the largest minority group in the US, it should come as no surprise that Latinos are making their presence felt culturally and within the business world, including, if the Hispanic Hotel Owners Association has its way, the lodging sector.Founded in 2006, HHOA is Washington, DC-based nonprofit whose aim to increase the percentage of Latinos that own, develop and operate hotels. This fall, the group held its first annual Hotel, Development and Investment Conference in Miami that was attended by more 250 participants from the US and Latin America.

GlobeSt.com recently spoke to Angela Gonzalez-Rowe, the founder and president of HHOA, about the organization and the current state of the lodging market.

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