The W Atlanta-Buckhead, located at 3377 Peachtree Road NE, is owned and developed by Noble Investment Group, which did not return messages seeking comment. Carlos Becil, W Hotels vice president of brand management, says the Buckhead location was chosen because it is "one of the country's most affluent neighborhoods, set amidst specialty shopping, the hottest nightlife, landmark corporations and upscale living. A true Southern shopping destination, Buckhead shares W's passion for modern luxury, innovative style and contemporary cool design," he tells GlobeSt.com.

The hotel itself was designed in a "comfortable, stylish urban environment infused with the historical references that define the rich style and tradition of Buckhead," says designer Thom Filicia, who appeared in NBC/Bravo's "Queer Eye for the Straight Guy." The W Atlanta-Buckhead features the American debut of Chef Jean-Georges Vongerichten's Market restaurant, a rooftop bar and lounge, fully equipped techno-gym, a heated outdoor infinity-edge pool overlooking Peachtree Road, wireless Internet, a business center and 8,000 square feet of meeting and event space.

The W Atlanta Downtown Hotel & Residences, located at 45 Ivan Allen Jr. Blvd., is the brand's fourth location in Atlanta. The structure was built and developed as part of locally based Barry Real Estate Cos.' $2-billion Allen Plaza mixed-use project in the city's financial district. At full buildout, the nine-block development is set to include as much as 2.5 million square feet of offices, 2,000 residences, 250,000 square feet of retail and 750 hotel rooms, Harvey Rudy, senior director of development with Barry, tells GlobeSt.com.