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Hilton Adds Another Offering in Extended-Stay

SAN DIEGO-The Home2 Suites chain is positioned a notch below in pricing and service offerings from Hilton's current extended-stay product, Homewood Suites.

By Maria Wood | Updated on January 26, 2009

[IMGCAP(1)]SAN DIEGO-Hilton Hotels Corp. has launched its tenth franchise flag, a mid-tier extended-stay brand to be called Home2 Suites by Hilton. The announcement was made today during the Americas Lodging Investment Summit, held here.

Phil Cordell, global head of focused service brands for Hilton, said the concept had been in the works for about a year and that extensive research on the product was done with current Hilton franchisees and consumers. Despite the economic downturn, Cordell said the time is right to introduce this new brand. “Even in challenging times, extended-stay is the most resilient” hotel type, he said.

The Home2 chain is positioned a notch below in pricing and service offerings from Hilton’s current extended-stay product, Homewood Suites. Average daily rates for a Homewood Suites are $120 a night, while a Home2 pricing is projected to come in at $90.

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