In a release, Laura Walker, chair of the newly created BID, says, "We hope to reinvent the role that BIDs play by extending beyond traditional services to focus on sustainability initiatives. Our top priorities are to alleviate the Holland Tunnel traffic that so often chokes this otherwise peaceful neighborhood, improve the physical environment and attract a diversified range of street level retail outlets to better serve this thriving community."

Walker notes in the release that Hudson Square is "already swiftly becoming a hub for next generation media and information companies and the evolving creative class. As the neighborhood continues along that dynamic path, it is essential that the physical environment reflect that character with innovative approaches to sustainability."

CEO of WNYC, Walker adds that the BID's steering committee has identified many areas that businesses and residents have agreed would be "top priorities for the BID. We will work with the city, Port Authority of New York and New Jersey, community groups and elected officials to make sure these issues are addressed." Members of the steering committee include representatives from Extell Development, Jack Resnick & Sons, Edison Properties, and Tishman Speyer.