NEW YORK CITY-A business improvement district for the Hudson Square area was signed into law Tuesday afternoon by Mayor Michael Bloomberg. In signing the measure, Bloomberg cited the area’s status as a “magnet” for media companies.

In a release, Laura Walker, chair of the newly created BID, says, “We hope to reinvent the role that BIDs play by extending beyond traditional services to focus on sustainability initiatives. Our top priorities are to alleviate the Holland Tunnel traffic that so often chokes this otherwise peaceful neighborhood, improve the physical environment and attract a diversified range of street level retail outlets to better serve this thriving community.”

Walker notes in the release that Hudson Square is “already swiftly becoming a hub for next generation media and information companies and the evolving creative class. As the neighborhood continues along that dynamic path, it is essential that the physical environment reflect that character with innovative approaches to sustainability.”

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