GlobeSt.com webinar, "Brokers: How Can We Make Money?"--summed up the advice he and his fellow panelists offered during the previous hour. The question posed in the webinar's title could be answered as follows: by increasing the broker's ability to provide value. Danielle Douglas, managing editor of Real Estate Forum, sister publication to GlobeSt.com, moderated the discussion.

"Brokers can make themselves indispensable by broadening their skill sets" and tapping into all that their firms can do for clients, said Vik Bangia, VP of national accounts at CresaPartners. The more that brokers can do to build an integrated services platform, the better their chances of survival, he said. Both Bangia and Greg Maloney, CEO of Jones Lang LaSalle Retail, urged brokers to "think outside the box."

Richard Kimball, GVA Worldwide's president and CEO, said this is a great time to expand existing client relationships and build new ones. However, he added, this networking won't necessarily be accomplished on the back of deal flow.

Panelists advised brokers to explore the current market in depth. As Dieter put it, "This is a time to step back from the day-to-day business and ask, 'where are the opportunities?'"

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.