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CREOPoint Aims to Streamline Networking

Site founder wants to leverage globalization, industry change and Web 2.0 essentials.

By Noreen Seebacher | Updated on February 27, 2009

When Jean-Claude Goldenstein launched his online community for commercial real estate professionals in early 2008, the economy was already showing signs of weakness. He thought CREOPoint, an online meeting place, would offer certain advantages as business slowed. But he concedes he never expected the economy to get as bad as it did.

Because it has, Goldenstein says, virtual networking has become even more important. “Marketing, trade show and travel budgets are being cut, leading professionals no choice but to network more on the Internet. Tougher times and technology are obliterating conventional models of conducting business globally and locally,” he says. In this second of a two-part interview, Goldenstein talks more CREOPoint, a site that hopes to leverage globalization, industry change, sustainable development and multiple Web 2.0 essentials, including online B2B communities, user generated content and mobile technologies.

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